Website Optimization

• Introduction:
  We are going to attempt to convey the various types of website optimization in just a few categories so you can see the different avenues that have to be traveled in order to construct a good website.
   

• Image Optimization:
  The very first thing everyone notices about a website is how fast it loads, how it looks and how it lays out in front of them. Many times I have seen web pages take forever to load because someone inserted Raw images onto the page somehow forgetting that the image file size is way too large. A great method I have found for optimizing images is as easy as inserting an image into Microsoft Word, adjusting it to the size I desired (Without losing any pixels) and then taking a screen shot of the reduced image and then pasting it into Microsoft Paint. At this point I cut it out of paint and paste the image into my picture editing program (Corel) and save it as a jpeg or a gif file. I start out like everyone else and begin with about a 2 Mega Byte file size and quickly reduce it to just a few Kilobytes and the images still look great. There are many ways to optimize images and it is a necessary step when creating your web pages.
   

• Keyword Optimization:
  Ever run into a website where all you see is the same keyword repeated over and over all over the page?
  We have and we can tell you, This is not the way to get to the top of the search engines. In fact that's a nice way to get penalized for what's known as over optimization of a web page. We better refer to it as Spamming the search engines. After all of the hard work you have taken to build your website, acquire the domain name, set up the hosting and now build your site, the very last thing you would want is to be penalized for spamming. Even Google has stated that they like to see unique content that is appealing to the end user and not solely targeted to impress the search engines.
  
  Careful consideration should be used when optimizing a website and here a few tools in which we have found very helpful.
  
  Free Tools - Keyword Analyzer Tool
                    Site Report Card
                    HTML Validation
                    Code To Text Check
                  
   

• Code Optimization:
  We have already run through the reasons for validating your code and the specific reason it shows up in this section kind of verifies why code should be valid and optimized. We feel that when the search engine robots crawl a web page, the less "Code Snags" they run into - the easier it will be for them to effectively travel through your website. Kind of makes sense, wouldn't you agree
   

• Grammar Optimization
  Grammar is one the biggest things overlooked when constructing a website. After I complete each page I have created, I personally check the page 3 times before I think about publishing it. The last thing I want is to typo a title tag and look stupid when someone pulls up my page, that's supposed to be professional.
  It is a very good practice to run a spell check on your entire website, including all of its pages to verify you have optimized the grammar.
  
  The next step here, now that you have got the domain name, obtained hosting, built the website with a program, validated the code, optimized the pages would to move on to your website submission to the search engines, You can return to Free Website Help main page here.